Quilt Market Ready

It’s that time of the year again…

Quilt Market is a biannual event for businesses in the fabric industry, where people travel from all over the world to feast their eyes on new fabric collections, patterns and books, and sewing and quilting machines. The show will be taking place this weekend, October 29 through 31.

If you’ll be at Quilt Market, be sure to visit us in Booth 1210! We are very excited to show off all our new and upcoming collections.

Rae Ritchie will be making an appearance on Saturday, October 29. Be sure to swing by our booth before 3pm to say hello!

Here’s a peek at some of the projects that will be at our booth!



Intermix Basics – Unicorns Are Real by Jo Carter (free pattern!)


On My Way – Picture Perfect by Osie Lebowitz (free pattern!)


Flower Power – Stereo by Jaybird Quilts


Moon Garden by Rae Ritchie – Late Night Lanterns by Denniele Bohannon


Trail Mix and Moon Garden by Rae Ritchie – Nellie by Gudrun Erla


Stinkin’ cute Geranium dresses by Made By Rae in some Dear Stella favorites!

If you won’t be at the show this weekend, don’t fret! We will be posting updates on our social media sites. Between behind-the-scenes snapshots of setting up the booth and fun photos during the show – we’ve got you covered.

Find us here: Instagram || Facebook || Twitter

See you in Houston!

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Introducing // Blossom


Enter a blooming meadow of lush floral beds bursting with color in Blossom. You’ll find cute little birds perched on trees that take delight in the meadow.

This collection is overflowing with florals, yet so airy and crisp!

How sweet are the bird motifs?!


We are loving this high volume tulip fabric.



One Way by Sassafras Lane Designs.


Orbit by Sew Many Creations.


Parade by Sew Many Creations.


What will you make with Blossom? This collection starts shipping in November – ask for it at your local quilt shop or favorite online retailer!

Don’t forget to tag us so we can see what you make! #dearstella

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Meet our Newest Designer // Paula & Waffle


We’re excited for you to meet our newest designer, Paula & Waffle!

Paula & Waffle is a fun-loving illustration and design studio based in New York City, with a focus on pattern and stationery design. Paula Cheng-Mehta is the illustrator and Waffle is her five year old Havanese pup, who keeps her company and is the joyful spirit and inspiration behind much of her work. Paula & Waffle’s sweet, heartfelt illustration style is sure to brighten up your day and bring a smile to your face. When they’re not dreaming up fun new ideas, they can be found exploring the parks of NYC and eating lots of dessert!


Paula & Waffle’s first collection, Fresh Dew, is shipping in January. See one of the designs come to life in this video:


We asked Paula about her design process, where she gets inspiration for her designs, and if she has a morning ritual. Read on for the whole interview!

DS: How did you get started as a designer and illustrator?

PW: I’ve always loved art. Even at a young age, I spent summers at art camps painting and making cups and vases. After college, I spent many years working in the tech start-up world but was always drawn to stationery and design. I decided to take a graphic design class at Parsons and loved it! The experience really challenged me to think creatively and outside of the box in ways that I hadn’t in many years. I left my job a few months after that to start my own stationery line. It’s been about two and a half years since I first started down this path and I absolutely love spending my days creating fun and colorful designs.


DS: Tell us a little about your creative process. Do you have a process? What are your sources for inspiration?

PW: Each collection I create is largely inspired by the music I’m listening to at the moment, the books I’m reading, as well as the various interesting experiences that I have living in NYC. I often sketch from NYC parks and public spaces with Waffle, where there is always something going on!

I start each collection by thinking of a specific mood and style (sometimes a quote) and then usually create a bunch of mini pen sketches as a starting point. I draw from the many sketchbooks and notebooks I keep around, where I jot down phrases, notes and doodles that are often incorporated into new designs.


DS: What is your favorite medium to work with?

PW: I love drawing with pen and paper; I think that drawing with pen really forces you to think more deeply about design, shape, and layout before adding color into the mix. A few months ago, I also started using the Apple Pen, which has allowed me to try out even more textures and styles, which has been a lot of fun!

DS: How did you find your style? Has it changed since you started?

PW: My style is sweet, clean, and colorful. As with most people, my illustration style is a representation of my own preferences and personality, and I’ve seen it shift as I’ve grown and changed as well. I think that more recently, I’ve gravitated toward creating more complex, busy pieces and have also shifted from creating designs using more “contemporary” aesthetics to pieces with a bit more character.


DS: What colors are you drawn to right now?

PW: I’m currently really digging warm natural colors like dark green, moss, tan, terra-cotta, and then also warm shades of mauve and pink. (Earlier this year it was all about blues!)

DS: When you’re not creating designs, what can you be found doing?

PW: When I’m not designing, I can be found outside at the park reading, or eating! On the books side – I love great thrillers, mysteries, and classic poetry. On the food side – I’m lucky to live in NYC where there’s no shortage of interesting and delicious food. I’m always on the lookout for some good dessert, bagels, and pizza!


DS: Do you have a morning ritual?

PW: My morning ritual is walking Waffle every morning. We take a different path every day – some mornings we’ll walk through Riverside Park, other mornings he’ll take me to Verdi Square or Central Park. It’s always fun to get out and explore the neighborhood with my favorite fuzzball.

DS: How do you take your coffee?

PW: I’m actually more of a tea person these days! The first thing I do every morning when I get to the studio is make myself a cup of earl grey with a tiny bit of milk and a cube of sugar. It’s such a nice way to start out the work day!

DS: We can’t wait for your fabric collection to debut! What sorts of projects do you hope to see made?

PW: I definitely hope to see some cozy quilts and blankets (you can never have enough!), some kitchen accessories, and maybe even a bag or two. I can’t wait to see what wonderful creations everyone comes up with!

Thanks, Paula!

Stay close by – we’re showing a first preview of Fresh Dew on our blog soon!



For more, check out Paula & Waffle here:

Website | Instagram | Etsy | Pinterest | Facebook | Twitter


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Introducing // Honey Bee by Rae Ritchie



Step into spring with nature’s favorite pollinators! Honey Bee by Rae Ritchie explores the endlessly fascinating, socially complicated honey bee. With a fresh spring palette, this new collection celebrates the busyness of beekeeping, bees and their favorite flowers.


Rae shares her inspiration for this bee-uftiul collection:

// The bee has long been a symbol of diligence and hard work, similar to the makers and quilters who push the boundaries of possibility in craft. I am astounded everyday by the amazing pieces talented makers are creating with our fabrics. I’m very excited to see what people make with my new collection, Honey Bee!


I’m always interested in learning more about intriguing creatures and celebrating the science and beauty in their way of life. Like many of my collections, it all starts with one illustration; then idea after idea, it builds off into a full collection.

This group began with a simple illustration of a beehive on a table, after being inspired by an early Odd Fellows beehive banner. I love old banners, insignia, and mystic symbols that look official, yet still have an air of handicraft and imperfection about them.

I really tried to stick with a focused color palette for this group. Playing up the goldenrod and blue provides some great tools to create some beautiful, springy, modern quilts, apparel and accessories! //



This collection starts shipping to stores in November! Ask for it at your local quilt shop or favorite online retailer.


Geometric patterns bloom in Tax Season by Louanna Mary Quilt Design.


Give your honey bees a dainty home with Bee Hives by Castilleja Cotton.


Bouncing Borders by Bean Counter Quilts takes a simple block quilt and jazzes it up with a fun border.


Stay tuned for a fun tutorial using Honey Bee – coming to our blog this fall!

Stay in the loop: Facebook / Instagram / Twitter.

And don’t forget to tag us #dearstella so we can see what you make too!

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Made With Love // Sew Home Blog Tour + Giveaway

Erin Schlosser‘s new book, Sew Home, is now available from C&T Publishing. It’s packed with modern home projects – think drapes, wall decor, storage, and linens for bed, bath and kitchen. It also includes fun outdoor sewing projects to decorate your backyard!


One of our favorite projects from her book is the Art Clock.

Rae Ritchie‘s labels design from her Made With Love collection is perfect for adding small personalized touches to any project… But it’s also beautiful as a whole. How pretty is this clock?! (Who else also loves roman numerals?)


Erin and C&T Publishing are giving away a copy of her book to one lucky Dear Stella blog reader!

For a chance to win, comment below what Dear Stella fabric would you choose for the Art Clock! You have until 11:59pm on Friday, September 30th, 2016 to enter.


To see more fun home projects, be sure to check out the rest of the blog hop tour:

Tuesday, September 20 – C&T Publishing & Joanna at Kustom Kwilts and Designs

Wednesday, September 21 – Sew 4 Home & Jen Carlton Bailly

Thursday, September 22 – Brenda at Just A Bit Frayed/Pink Castle Fabrics & Nicole at Modern Handcraft

Friday, September 23 – Janome Sewing Machines & Cristy at Purple Daisies Quilting

Monday, September 26 – Windham Fabrics & Rebecca at Bryan House Quilts

Tuesday, September 27 – Generation Q MagazineKaren Lewis Textiles & Latifah Saafir Studios

Wednesday, September 28 – Dear Stella Fabrics & Mandy at Mandalei Quilts

Thursday, September 29 – Erin at Schlosser Designs

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